# ProFlow Studio

ProFlow Studio is a Barcelona-based emerging media and immersive design studio founded by Michael Pfau.

## Description
Emerging media, immersive design, projection mapping, VR, and agentic workflow software.

## Location
Barcelona, Spain

## Founder
Michael Pfau

## Focus Areas
- Projection mapping
- Immersive installations
- Virtual and augmented reality
- Interactive media systems
- Spatial media tooling
- Agentic workflow software

## Services
### Projection Mapping
Site-specific mapped visuals for launches, museums, events, venues, and architectural surfaces.

- Creative direction
- Spatial previsualization
- Media server workflow
- Content mapping
- Show packaging

### Immersive Installations
Interactive and audiovisual environments for brands, cultural institutions, and live experiences.

- Experience design
- Interactive media
- Sensor and playback systems
- Spatial storytelling
- Installation support

### VR, AR, and Spatial Media
Prototype and production workflows for virtual reality, augmented reality, 3D assets, and spatial media.

- AR-ready model packaging
- VR experience prototyping
- 3D scene preparation
- Spatial media pipelines
- Interactive previews

### Agentic Workflow Software
Software systems that connect creative production, media pipelines, automation, and agent-readable operations.

- Workflow architecture
- Custom production tools
- Agent-readable data layers
- Automation interfaces
- Operational dashboards

## Projects
### Mercedes EQE Launch
- Year: 2022
- Location: Paris
- Client: Mercedes-Benz
- Role: Creative Director
- Medium: Projection Mapping, Immersive Installation
- Summary: Projection mapping experience for the Mercedes EQE launch at Musee Rodin.
- URL: /case-studies/mercedes-eqe

### Chedi Discovery Station
- Year: 2026
- Location: Andermatt
- Client: Concept draft
- Role: Spatial media and AR prototype
- Medium: Augmented Reality, Spatial Media, Interactive Installation
- Summary: AR concept preview for a Chedi Discovery Station and Andermatt topographical experience.
- URL: /private/andermatt

## Team
### Michael Pfau
Founder, creative technologist, filmmaker, and software developer

Michael Pfau leads ProFlow Studio's emerging media, immersive design, spatial media, and agentic workflow software work.

## Canonical Data
- Company: https://proflow.studio/agent/company.json
- Projects: https://proflow.studio/agent/projects.json
- Services: https://proflow.studio/agent/services.json
- Team: https://proflow.studio/agent/team.json
- Case studies: https://proflow.studio/agent/case-studies.json